Target has always been a trailblazer as far as branding and advertising go. Today I saw the first full wrap subway ever in New York City. What took so long?! I'm sure it costs a butt load, but I would think the visibility and buzz would have swayed a lot of chief marketing officers by now. A while ago, the History Channel - hardly a mega brand - had partial wraps. But Target - once again - went all out and stole the show. On the 6 train.


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